Client Questionnaire

This form will help us define the initial direction of your website content development, and will help give us a clear understanding of your vision. Client input is the foundation upon which successful websites are built. This questionnaire will help you articulate and identify the overall goals for the content of your website.

Company Name*
Please describe your business in a few sentences. Include comments related to the culture and personality of your business.
What is your company’s mission statement, vision, philosophy, etc.?
What is there about you and your background that sets you apart for a special (niche) group of potential customers?
Why do you believe site visitors should do business with you rather than with a competitor? Why do your customers choose you and not someone else?
Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use. If your website is a business-to-business site, what sort of companies are you hoping to attract?
Please list the name of between 3 and 5 other websites that you like. Why are they attractive to you?
Do you have a preference for the types of colours you would like to see?
Describe the look and feel you would like to see. (ie. professional/corporate, whimsical, energetic)
If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
On most websites, there are several “standard” pages for which content needs to be developed. In the areas below, you do NOT have to provide complete sets of content, which means that complete sentences and well-organized thoughts are NOT required. Feel free to randomly list your thoughts and ideas in bullet point format, and from that we will develop the more thorough and polished content for your website.
'About Us' page
'Contact Us' page (ie. address, phone number(s), email address, location details, etc.)
'Products & Services' Page
Do you have any testimonials from your clients that you would like to see incorporated into your website?
- Yes
- No
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